Social Media Portfolio
Project One
NOOM
Date
May 2020 - September 2023
Brief
I was brought in to help establish a social media brand playbook and customer service template where none existed.
What I Did
I created and managed: editorial calendars, video content, and a community moderation doc working with designers and cross-functional business teams to guarantee timely editing and delivery of high-quality content.
Results
I introduced content pillars and brand GIPHYs that resulted in tripled community growth and quadrupled engagement while significantly improving brand sentiment score.
Project Two
NOURISH
Date
April 2023 - September 2023
Brief
Help introduce a new type of telehealth app available for personal nutrition covered by most insurance companies.
What I Did
I introduced a social media playbook that included content pillars catering to target personas on Instagram and TikTok.
Results
Successfully introduced the Nourish brand on Instagram and TikTok resulting in organic account growth, engagement, app traffic, and new client opportunities.
Project Three
HINGE HEALTH
Date
September 2022 - January 2023
Brief
A new to social account needing to create on-brand content with the goal of seeing what lead generation was possible through organic engagement.
What I Did
I introduced a brand playbook along with creative and organic acquisition strategies that focused on showcasing in-house talent and customer testimonials.
Results
Doubled follower count on Instagram and site traffic to the blog.